Canucks' home arena renamed

Hockey Betting Lines

07/06/2010 - Vancouver, BC (Sportsbook Betting Lines) - The home of the Vancouver Canucks received a name change on Tuesday, as General Motors Place was rebranded as Rogers Arena.

The club entered into a 10-year agreement with Rogers Communications, Inc., which now owns naming, telecommunications and sponsorship rights for the franchise.

"This is an important strategic alliance and we're thrilled to partner with an outstanding organization like the Canucks," said Rogers CEO and president Nadir Mohamed. "B.C. is a critical market for Rogers and this announcement further enhances our investment in the province and builds on our powerful sports legacy."

Rogers also operates a regional television network throughout Canada, which often features Canucks games.

The Canucks had called GM Place home since the start of the 1995-96 season, and it only endured one small name alteration in that time. During the recently-completed 2010 Winter Olympics, it was called Canada Hockey Place as the IOC forbids advertising in the names of venues.

Prior to that, the Canucks called the nearby Pacific Coliseum home from their inception in 1970 through the lockout-shortened 1995 campaign.

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